Arthur on Aberdeen
Arthur on Aberdeen
Arthur on Aberdeen
Real Estate
Real Estate
Real Estate
DIRECTOR
DIRECTOR
DIRECTOR
CINEMATOGRAPHER
CINEMATOGRAPHER
CINEMATOGRAPHER
CLIENT
CLIENT
CLIENT
YEAR
YEAR
YEAR
Rick Hernandez
Rick Hernandez
Rick Hernandez
Rick Hernandez
Rick Hernandez
Rick Hernandez
Arthur on Aberdeen
Arthur on Aberdeen
Arthur on Aberdeen
2024
2024
2024
Overview
Arthur on Aberdeen, a modern luxury rental residence located in Chicago's bustling Fulton Market, engaged in a comprehensive digital showcasing project to enhance its online presence. The objective was to provide prospective residents with an immersive digital experience of the property, utilizing advanced 3D virtual tours of all floor plans and amenities, alongside high-quality drone and flash photography.
Challenges & Approach
The primary challenge was to create a compelling and realistic digital representation of Arthur on Aberdeen that would resonate with potential renters and stand out in a competitive market. To tackle this, the approach included:
3D Virtual Tours: Developing detailed and navigable 3D tours for each type of floor plan offered, ensuring potential tenants could get a genuine feel of the space and layout.
Drone Photography: Capturing high-resolution aerial shots of the building and surrounding area to showcase the property’s prime location and its external amenities.
High-End Flash Photography: Utilizing professional flash photography to capture the interior details and ambiance of the units and amenities, highlighting the luxurious finishes and unique design elements.
Integration with Engrain Technology: Implementing interactive technology that allowed users to select apartment floors via drone images on the website, enhancing user interaction and providing detailed visual references of the views and orientations of the available units.
The result
The integration of 3D virtual tours, drone photography, and high-end flash photography on Arthur on Aberdeen's website resulted in a significant uptick in online engagement and prolonged visit durations. The Engrain technology feature further enriched the user experience, offering an innovative way to explore the property remotely. These digital assets proved essential in driving interest and facilitating the leasing process during periods when in-person tours were limited. The project not only highlighted the property's luxurious features and prime location but also set a new standard in digital real estate marketing for luxury residences.
Overview
Arthur on Aberdeen, a modern luxury rental residence located in Chicago's bustling Fulton Market, engaged in a comprehensive digital showcasing project to enhance its online presence. The objective was to provide prospective residents with an immersive digital experience of the property, utilizing advanced 3D virtual tours of all floor plans and amenities, alongside high-quality drone and flash photography.
Challenges & Approach
The primary challenge was to create a compelling and realistic digital representation of Arthur on Aberdeen that would resonate with potential renters and stand out in a competitive market. To tackle this, the approach included:
3D Virtual Tours: Developing detailed and navigable 3D tours for each type of floor plan offered, ensuring potential tenants could get a genuine feel of the space and layout.
Drone Photography: Capturing high-resolution aerial shots of the building and surrounding area to showcase the property’s prime location and its external amenities.
High-End Flash Photography: Utilizing professional flash photography to capture the interior details and ambiance of the units and amenities, highlighting the luxurious finishes and unique design elements.
Integration with Engrain Technology: Implementing interactive technology that allowed users to select apartment floors via drone images on the website, enhancing user interaction and providing detailed visual references of the views and orientations of the available units.
The result
The integration of 3D virtual tours, drone photography, and high-end flash photography on Arthur on Aberdeen's website resulted in a significant uptick in online engagement and prolonged visit durations. The Engrain technology feature further enriched the user experience, offering an innovative way to explore the property remotely. These digital assets proved essential in driving interest and facilitating the leasing process during periods when in-person tours were limited. The project not only highlighted the property's luxurious features and prime location but also set a new standard in digital real estate marketing for luxury residences.
Other works
